Feudi di San Gregorio

Feudi di San Gregorio is today’s symbol of the oenological renaissance of southern Italy and of a drinking culture aimed at rediscovering the identity of Mediterranean flavors. Enhancing the vines of Southern Italy such as Aglianico, Fiano di Avellino and Greco di Tufo, investing in the land and in the centuries-old tradition of Irpinia viticulture, and restoring the future to a unique environmental heritage. Climbing the hill towards Sorbo Serpico, you enter a magical world, among unexpected water places, spice gardens and rose gardens in bloom.

The biggest surprise, however, is inside the cellar: the long barrel cellar that houses the red wines. The intent is to go beyond the concept of the cellar, therefore making it a forum, a place of meeting, comparison, knowledge, meditation, a laboratory of ideas and culture, and a place of welcome and refreshment. World-class professionals participated in the project: the Japanese architect Hikaru Mori had the difficult task of giving architectural unity to the pre-existing structures, developed over time. Massimo and Lella Vignelli, symbols of Italian design in the world and “authors” of the company’s labels, designed the furnishings and interiors.