Seasonal Focus: Natural Mosquito Protection for Babies and Toddlers

Kids Corner | 25.07.2025 | MZ plc
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Seasonal Focus: Meeting Parents’ Needs with Safe, Effective Mosquito Protection for Children

As summer progresses, the demand for safe and effective insect protection for young children continues to grow. Mosquito bites are not only a nuisance but can also cause irritation or allergic reactions—particularly in babies and toddlers with delicate skin. Chicco is responding to this seasonal concern with a dedicated range of natural-origin anti-mosquito solutions designed to offer peace of mind for families.

Natural, Gentle Formulations Designed for Young Children

The Chicco anti-mosquito line is formulated specifically for babies and children from 2 months of age. Developed without chemical repellents, the range uses plant-based ingredients such as Eucalyptus Citriodora, Lemongrass and Niaouli essential oils—known for their insect-repellent properties. All products are dermatologically tested and designed to be gentle on sensitive skin.

Formats include:

  • Spray and roll-on repellents – lightweight, fast-absorbing, and easy for parents to apply throughout the day

  • After-bite roll-on – enriched with Zanthoxylum bungeanum, a natural soothing extract used to relieve itching and irritation

  • Portable clip-on diffuser – ideal for prams and pushchairs when outdoors

  • Plug-in diffuser – suitable for nurseries and bedrooms, providing overnight protection indoors

  • Chicco Anti-Mosquito Perfumed Bracelet – a wearable solution made with naturally derived oils; provides a gentle, continuous repellent effect without direct application to the skin
  • Chicco NaturalZ Afterbite Patches – convenient, single-use patches infused with natural soothing ingredients to help relieve irritation from insect bites, ideal for on-the-go use

 

Meeting Market Expectations for Safe, Natural Alternatives

Consumers are increasingly seeking gentle, plant-based alternatives for baby care, and seasonal categories like insect protection are no exception. Chicco’s natural anti-mosquito range meets this demand with:

  • High natural origin content

  • No added parabens or synthetic repellents

  • Trusted brand reputation in babycare

  • Clear age guidance (from 2+ months), which simplifies decision-making for parents

 

If you’re looking to stock our Chicco range in your own Pharmacy, Baby Shop or Retail Outlet, here are some ‘tips’ we would recommend…

As part of your seasonal planning, we recommend featuring the Chicco anti-mosquito line alongside other summer essentials and baby travel items. The range is ideally positioned for:

  • Family holiday kits and seasonal gondolas

  • Pharmacy travel health sections

  • Online product bundles focused on summer care for children

Support for Trade Partners

Chicco provides:

  • Product training and usage guidance for store teams

  • Digital assets for e-commerce listings and social content

  • In-store POS materials upon request

  • Support with seasonal promotional campaigns and category planning

For further information or to view the full range, please visit our direct-to-consumer site at Chicco – What’s Instore

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