Driving Excellence in HoReCa: Olitalia Frienn Oil Takes Centre Stage in Malta

Recently, M&Z plc had the pleasure of hosting Olitalia Export Manager Fabio Alfarano and Olitalia Chef Ignazio Brancato during their visit to Malta.

The visit’s primary focus was the promotion of Olitalia Frienn frying oil with HoReCa clients and to provide training for M&Z plc staff.

Made entirely of Italian seed oils, Frienn is 100% palm oil free, rich in oleic acid and vitamin E.  What makes Frienn oil unique is its ability to offer a high-performance frying solution that prioritizes both food quality and kitchen efficiency.

Providing great stability at high temperatures while remaining liquid at low temperatures for easy handling, the oil is designed to be completely foamless and prevents the transfer of flavors and colours, ensuring that fried dishes remain crispy, non-greasy, and true to their original taste.

Additionally, Frienn slows the development of unpleasant odors, accelerates frying and serving times, and features low oil absorption, resulting in a long-lasting oil that delivers consistent, high-quality performance.

All of these unique qualities were demonstrated live to clients, who had the opportunity to sample and taste food prepared by Chef Ignazio using the oil.

Engagements like these are vital to deepening the synergy with global partners. They provide a unique opportunity to exchange market intelligence and unify strategic vision for long-term growth. We value our continued collaboration with Olitalia and remain dedicated to delivering excellence to our customers together.