Behind the Scenes of Our Monthly Magazine: A Look Into the Magic
Behind the Scenes of Our Monthly Magazine: A Look Into the Magic
What's New in What's Instore | 11.09.2025 | MZ plc
Have you ever wondered what goes into creating our What’s In Store monthly magazine? It’s more than just pages of offers and inspiration, it’s a carefully orchestrated collaboration of creativity, planning, and strategy.
Here’s a look behind the scenes at how it all comes together:
Planning the Best Deals for You
Each month begins with our team brainstorming and curating the best possible offers and promotions for our valued subscribers. We take seasonality seriously, it guides everything from product selections to pricing, ensuring that you get deals that are timely, relevant, and truly valuable.
Designing with Purpose
Once the offers are locked in, our talented graphic designers step in to work their magic. From crafting eye-catching visuals to producing compelling adverts, they bring the content to life in a way that’s both beautiful and easy to navigate.
Thoughtfully Chosen Competitions
Our monthly competitions are no afterthought. We carefully source prizes that reflect the season and the interests of our audience. These aren’t just giveaways, they’re thoughtful rewards meant to excite and engage.
Recipes That Reflect the Season
Food lovers, take note! Our recipe selections are another area where seasonality shines. Every dish featured is hand-picked to suit the time of year, making it easier for you to enjoy fresh, in season ingredients at home.
Final Touches & Approval
Once everything has been designed, curated, and compiled, it goes through a thorough approval process to ensure consistency, quality, and accuracy. Only then do we share it with you, our subscribers.
Ready for You
The final product is uploaded to our DTC site and shared with our community. We encourage you to take full advantage of these special, limited time offers which are crafted with care.
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