M&Z at Bar Convent Berlin 2025: A World of Innovation in One Place

Earlier this month, Grant Neal and Marko Vucinic, both Brand Managers at M&Z, attended Bar Convent Berlin (BCB) 2025, one of the world’s premier trade shows for the bar and beverage industry.

Held from the 6th to the 8th of  October in Berlin, this year’s edition brought together over 12,100 professionals and 566 exhibitors from nearly 50 countries, from global spirits leaders to trailblazing start-ups and everything in between.

Why It Matters for M&Z

At M&Z, we’re always looking ahead to shifts in consumer behaviour, new product categories, and ways to better serve our partners and clients.

What we brought back from BCB:

• Stronger international connections
• Fresh ideas for expanding our portfolio
• New opportunities to collaborate with on trade professionals and educators

What’s Next?

We’ll be following up with select partners and suppliers in the coming weeks, while continuing to evaluate key takeaways internally. Stay tuned for updates as we integrate these insights into our 2026 strategy.

A big thank you to everyone we met at BCB 2025 and we look forward to seeing you again at BCB 2026!